Connections.Digital

Media Production, Mobile Web and iOS Development

Texas

Link Building Basics

“Why do you think you should be on the top of the search page?”

By Kenneth Jackson and Keran Krane

Why incoming links are import? Because search engine spiders do only two things:

  • Follow links
  • Collect text

PERIOD! That’s it! The number and quality of the sites that link to you is all that the search engine has to determine the quality of the results returned to the user.

Links that improve search engine rankings will be those that the engines feel are a trustworthy indicators of quality. These can and will be different for every site. Not all links are equal….

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Hosting – Server Choices

What Type Of Hosting Is Right For You?

There are almost as many ways to host a website as there are websites. The best and most expensive choice is a dedicated server. With a dedicated server your site has the ability to maintain a clean IP history devoid of spamming. There is a lot of complexity involved and a lot more hardware and software involved in providing a safe and secure operating environment than just the server and its operating system. There are power backup, high speed internet connections, backup, security and monitoring equipment just to name a few expensive components not to mention the technical skills to make all of this happen. There are network administrators, programmers, graphic artist, media production, and eMarketing skills that are vital to the production of a dedicated server.
A shared web host is typically much less expensive than a dedicated host. While generally more expensive it is best to have a dedicated IP for your website. With a dedicated IP address your website has a unique footprint. With a shared IP address the host acts as an intermediary where the IP address may be hidden from the search crawler.

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us atservice@ConnectionsIS.com.

Writing for Search Engines

box-seoBy Keran Krane

Writing copy for your website or blog can be a daunting task even for the most confident writer. (Which most of us are not). Writing for search engine optimization can be especially intimidating, as most bloggers don’t even know what the search engine is searching for.

Search engines seek to find the most relevant, sites for a particular keyword. To do this the search engine looks for “expert” content. That’s why the most successful websites contain multiple blog entries which are updated regularly….

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SES San Jose 2007 Recap – Post-Search Ads

SES San Jose 2007

SES San Jose 2007

Kevin DidIT.com

Retargeting – Tap the intent
Yahoo Smart Ads, Rightmedia, Googleclick???
Taconda
Advertising.com
Revenue Science
fetchBack
ValueClick
What will change next time around
Try different offer or price
Different ad creative
Different Landing page (is a micro site appropriate to shake it up?
One-Click-Away
Publisher sites at top of organic listings
1.Target Directly
2.Target through Google Site Targeting
3.Yahoo YPN
4.Other Ad Networks
a.adBright
b.ContextWeb
5.Link Sellers such as Text Link Ads
6.Requires ad buying team
Full disclosure
Copy of Slides? kevin@didit.com
A pixel is placed? What the fuck is a Pixel
Michael Benedek AlmondNet.com
Behavioral Targeting
Analyzing the Post search Opportunity
Recently re product reviews
The ads are targeted based on a recent demonstration of “purchase intent” vs what a customer decided to read.
David Carberry – Out Search – Advertising.com
Advantages
A targeted message to a group or individual that is more likely to generate an action and higher conversion.
14 day retargeting
Read Presentation
Richard Frankel – Yahoo
1.Yahoo! En
This man while knowledgeable bored the ever lovin shit out of me!
Page 9 of his Power Point
As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@ConnectionsIS.com.

SES Chicago 2006 Recap – Compare and Contrast Ad Program Strategies

SES Chicago 2006

SES Chicago 2006

Geo Targeting

  • Use one country per campaign
  • One account per country. (Yahoo?)
  • Radius targeting: Marketing for a radius around a specific location. Microsoft refers to this as “Order Level”
  • Yahoo Panama – Yahoo’s New marketing platform (1st quarter 2007)
  • Ad preview tool shows what people will see for targeted sites outside of your geographic area. IE.. In Texas working with a California customer.
  • Geo Keywords: State, State abbreviation, cities, neighborhood, Zip, Area code, counties, airport code, regional lingo such as Panhandle or the Loop.
  • Different countries respond to different offers. All English not created equal!
  • Negative Keywords – “Higher quality score”
  • Advanced Yahoo “Phrase and Broad”
  • Singulars and plurals on Google & Microsoft, Yahoo uses a match driver
  • Search Engine Marketing Professional Organization
  • Key words, ad, and landing pages must be carefully coordinated”
  • Dynamic Keywords – Content added to page based on keywords specified by the searcher. Used to distinguish searcher intent.

Match Types

  • Broad match
  • Phrase “Quotes”
  • Exact [Brackets]

Mona Elesseily

  • Editorial Review – If you have problems contact customer service.
  • Google and MSN automatic review while Yahoo is a manual process.
  • It is necessary to be familiar with the editorial policies of each search engine.
  • Trademarked terms are considered in quality score.
  • You may need to apply for an exemption to use a trademarked term such as “Enterprise”
  • Find good people at each search engine to deal with.

Brad Byrd – New Gate Internet

  • Evaluate ads yourself! Don’t count on search engine statistics. Count conversions not clicks. Yahoo will be offering a conversion tracking option with “Panama”.
  • Conversions need not necessarily based on sales. In some cases other valuable customer may be considered a conversion.
  • Tracking Cookies can track repeat users of the site. In some cases this could be considered a conversion.

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@ConnectionsIS.com.