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Search Engine Optimization (SEO)

Landing Page Copywriting Cheat Sheet

August 21, 2019

URL Web Address or URL (Keyword)

One keyword phrase per page. Keywords should flow throughout the copywriting process starting with the File Name or URL. In WordPress the URL is automatically generated from the post title but it can easily be modified. It is referred to as a permalink.

The Title – Heading 1<H1> (Keyword)

The title of the post serves as the primary heading or Heading 1<H1> and needs to contain the primary keyword for the post or product title. Headings in WordPress follow a hierarchy normally from H1-H4 and the text design is determined by your websites theme. H2 through H4 are used for content headings.

If you can’t think of a title try starting with “How To”

WordPress Headings Block Tool Bar
WordPress Headings Block Tool Bar

Content Headings – Heading 2<H2> (Keyword)

Headings under the title also needs to contain and reinforce the primary keyword for the post.

Paragraphs<p>

Paragraphs contain the meat of your post and should answer the questions using the keywords your visitor is likely to use in search.

Who Is It?
(Keyword)

What Is It?
(Keyword)

Where is it?
(Keyword)

Why Do I Need It?
(Keyword)


Resources

Landing Page Copywriting Cheat Sheet (PDF)Download

Filed Under: Search Engine Optimization (SEO) Tagged With: Landing Page, SEO

Putting Your Business on the Search Maps [Videos]

August 19, 2010

Google Maps - 1So How Do I get my Business on the Map

This got me thinking that maybe people just do not know how to add their business to Google Maps? Here I am going to show you how to do just that.

While Google, Yahoo and other maps gather business information from numerous websites (Yellow Pages directories, and other sources) to populate their search results, you can easily enter your own information into these online services for free. Here’s how:…

Read More

Filed Under: Search Engine Optimization (SEO) Tagged With: Bing Maps, Google Maps, Local Search, WordPress, Yahoo Maps

Why You Don’t Want a Flash Website

August 10, 2010

Hackers exploit Flash's need for constant updates as an opportunity to install malware on your computer.

Hackers exploit Flash’s need for constant updates as an opportunity to install malware on your computer.

All Flash-No Substance

As web developers we are constantly asked by our clients for flash-based websites. They are understandably attracted to the “bling” factor of flash-based sites. Those hypnotic blurs, fades, and slides dance their pretty little images past our eyes and we think “ooh, aah, I want it now! Naturally any business owner would want potential customers to have that exact reaction when opening up their site. But the practical, nuts and bolts technical reasons not to use flash far out weigh the wow factor. Here are the top 5 reasons why a Flash-based website is a bad idea….

Read More

Filed Under: Search Engine Optimization (SEO), Website Design & Development Tagged With: Flash

Official Google Base Blog: New Policies for Marketplaces & Aggregators on Google Product Search

September 3, 2009

google-accountsNew Policies for Marketplaces & Aggregators on Google Product Search

Wednesday, September 02, 2009 at 3:58 PM

Today we’re happy to introduce multi-client accounts as a solution to help aggregators and marketplaces manage feeds for multiple sellers under a single account. By allowing marketplaces better control over their sellers’ product data, shoppers get more accurate and relevant information when they search for things to buy on Product Search, and individual sellers don’t need to submit their own feeds. The multi-client accounts allow aggregators and marketplaces to consolidate and manage data feeds and reporting for sub-accounts, submit changes more rapidly, and get more accurate Google Checkout badging at the seller level. Marketplaces and aggregators will be required to use multi-client accounts to submit and manage their sellers’ feeds starting on December 1st, 2009.
via googlebase.blogspot.com

This is great news for users of our service and will allow us to better target our feed to the specific customer.

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@ConnectionsIS.com.


Filed Under: Search Engine Optimization (SEO) Tagged With: Google Base, Google Product Search

Link Building Basics

October 23, 2007

“Why do you think you should be on the top of the search page?”

By Kenneth Jackson and Keran Krane

Why incoming links are import? Because search engine spiders do only two things:

  • Follow links
  • Collect text

PERIOD! That’s it! The number and quality of the sites that link to you is all that the search engine has to determine the quality of the results returned to the user.

Links that improve search engine rankings will be those that the engines feel are a trustworthy indicators of quality. These can and will be different for every site. Not all links are equal….

Read More

Filed Under: Search Engine Optimization (SEO) Tagged With: Link Building

Writing for Search Engines

September 15, 2007

box-seoBy Keran Krane

Writing copy for your website or blog can be a daunting task even for the most confident writer. (Which most of us are not). Writing for search engine optimization can be especially intimidating, as most bloggers don’t even know what the search engine is searching for.

Search engines seek to find the most relevant, sites for a particular keyword. To do this the search engine looks for “expert” content. That’s why the most successful websites contain multiple blog entries which are updated regularly….

Read More

Filed Under: Search Engine Optimization (SEO) Tagged With: Copywriting, Keywords, SEO

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