• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Blog
  • Services
    • WordPress Services
    • WordPress Website Design Process
    • Marketing
    • WPplaces Managed WordPress Hosting
    • Video Production
    • IT & Repair Services
  • Tutorials
  • Showcase
  • Testimonials
  • Contact
  • Shop
  • About
  • Video and Audio Production

Connections.Digital

Media Production, Mobile Web and iOS Development

  • Facebook
  • Twitter
  • YouTube
  • GitHub

August 21, 2019

Landing Page Copywriting Cheat Sheet

URL Web Address or URL (Keyword)

One keyword phrase per page. Keywords should flow throughout the copywriting process starting with the File Name or URL. In WordPress the URL is automatically generated from the post title but it can easily be modified. It is referred to as a permalink.

The Title – Heading 1<H1> (Keyword)

The title of the post serves as the primary heading or Heading 1<H1> and needs to contain the primary keyword for the post or product title. Headings in WordPress follow a hierarchy normally from H1-H4 and the text design is determined by your websites theme. H2 through H4 are used for content headings.

If you can’t think of a title try starting with “How To”

WordPress Headings Block Tool Bar
WordPress Headings Block Tool Bar

Content Headings – Heading 2<H2> (Keyword)

Headings under the title also needs to contain and reinforce the primary keyword for the post.

Paragraphs<p>

Paragraphs contain the meat of your post and should answer the questions using the keywords your visitor is likely to use in search.

Who Is It?
(Keyword)

What Is It?
(Keyword)

Where is it?
(Keyword)

Why Do I Need It?
(Keyword)


Resources

Landing Page Copywriting Cheat Sheet (PDF)Download

Filed Under: Search Engine Optimization (SEO) Tagged With: Landing Page, SEO

Reader Interactions

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Sign up for Connections.Digital

* = required field

powered by MailChimp!

Recent Posts

  • Chuck Yeager Breaks the Sound Barrier
  • Sir Ernest Rutherford
  • Jim Laughlin Quartet – Music at Wellington Square Courtyard – August 14
  • Tennessee Tuckness & Friends – Music at Wellington Square Courtyard – July 31, 2021
  • Geezers Gone Wild – Music at Wellington Square Courtyard – July 24, 2021
  • Remote Support
  • My Account
  • Cart

Categories

  • Apple
  • Augmented Reality
  • Best Practices
  • eCommerce
  • Email List Management
  • Facebook
  • Gig Log
  • Google
  • Latest News
  • Linux
  • Machine Learning
  • Made In Amarillo
  • Microsoft
  • One More Thing
  • Pay-Per-Click (PPC)
  • Search Engine Optimization (SEO)
  • Tech Industry Events
  • Tools of the Trade
  • Twitter
  • Video Production
  • Website Design & Development
  • WordPress Essentials
  • Workflow

Footer

Customer Service

  • About Connections.Digital
  • Payments
  • Advertisements
  • Privacy Policy
  • Terms and Conditions
  • Website Design Terms of Service

Connections.Digital

Amarillo, Texas 79119
(806) 374-2323

Copyright © Connections Information Systems

Designed by Kenneth Jackson at Connections.Digital in Amarillo, Texas

Powered by WPplaces

 

Loading Comments...