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ITK-Admin – The Show Must Go On! – January 30, 2020 – Day 3

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Today Show

  • Cleanup of an already spotless HP all-in-one. Installed Malwarebytes to check for bugs.
  • Blogging with WordPress.

Full-Stack IT Technologist for over 30 Years!

Mission Statement – About ITK

  1. If it attaches to a network.  I DO IT!
  2. Hardware and software service and support. I DO IT!
  3. Full-Stack WordPress Website design and managed hosting.  I DO IT!
  4. Banking, Industrial, Commercial, and Residential.  I DO IT! 
  5. Mac, Windows,  Unix,  Linux. I DO IT!
  6. Physical or Virtual.  I DO IT!
  7. Swift App development. I DO IT!
  8. Microelectronics. I DO IT!

I have Three Distinct Lines of Business

  • http://Connections.Digital – Full-Stack WordPress Website design, managed hosting and iOS App Development.  I DO IT!
  • https://Connections.Repair – Hardware and software service and support. I DO IT!
  • Jackson’s Electronics – Microelectronics parts and accessories.  I DO IT!

Helping Small business compete with big business. I DO IT!

ITK-Admin – Podcasting By Myself! – January 29, 2020 – Day 2

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Today Show

  • Kenneth’s Shop Tour
  • Osmo Camera Gimble
  • What’s on my iPhone Part1 – Audible
  • Reflector 3 Test
  • OBS Broadcasting Software
  • Hot to do a WordPress Blog post with live video content
  • BKC Industries – WordPress Photo Gallery with formatting options

Full-Stack IT Technologist for over 30 Years!

Mission Statement – About ITK

  1. If it attaches to a network.  I DO IT!
  2. Hardware and software service and support. I DO IT!
  3. Full-Stack WordPress Website design and managed hosting.  I DO IT!
  4. Banking, Industrial, Commercial, and Residential.  I DO IT! 
  5. Mac, Windows,  Unix,  Linux. I DO IT!
  6. Physical or Virtual.  I DO IT!
  7. Swift App development. I DO IT!
  8. Microelectronics. I DO IT!

I have Three Distinct Lines of Business

  • http://Connections.Digital – Full-Stack WordPress Website design, managed hosting and iOS App Development.  I DO IT!
  • https://Connections.Repair – Hardware and software service and support. I DO IT!
  • Jackson’s Electronics – Microelectronics parts and accessories.  I DO IT!

Helping Small business compete with big business. I DO IT!

ITK-Admin – Getting Started – January 28, 2020 – Day 1

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Today Show

  • Not very good. Can’t say I recommend it.
  • Getting Started
  • Reorganizing life around a Blackmagic ATEM Mini video switch.
  • We Made A Mess

Full-Stack IT Technologist for over 30 Years!

Mission Statement – About ITK

  1. If it attaches to a network.  I DO IT!
  2. Hardware and software service and support. I DO IT!
  3. Full-Stack WordPress Website design and managed hosting.  I DO IT!
  4. Banking, Industrial, Commercial, and Residential.  I DO IT! 
  5. Mac, Windows,  Unix,  Linux. I DO IT!
  6. Physical or Virtual.  I DO IT!
  7. Swift App development. I DO IT!
  8. Microelectronics. I DO IT!

I have Three Distinct Lines of Business

  • http://Connections.Digital – Full-Stack WordPress Website design, managed hosting and iOS App Development.  I DO IT!
  • https://Connections.Repair – Hardware and software service and support. I DO IT!
  • Jackson’s Electronics – Microelectronics parts and accessories.  I DO IT!

Helping Small business compete with big business. I DO IT!

How To Prepare For Windows 7 End Of Life – Free Windows 10 Update From Microsoft

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Windows 7 End of Life – Microsoft ended mainstream support for Windows 7 in January 2015, with extended support running until January 14, 2020. You can still get a free copy of Windows 10 from Microsoft here if you’re currently running a licensed and activated copy of Windows 7, Windows 8 Home or Pro.

Windows 7 End of Life

Procedure

1. Go to the Download Windows 10 website. 

2. Under Create Windows 10 installation media, click the Download tool now button and Run. 

3. Choose Upgrade this PC now, assuming this is the only PC you’re upgrading. (If you’re upgrading a different machine, choose to Create installation media for another PC, and save the installation files.)

4. Follow the prompts. 

5. When the upgrade is complete, go to Settings Update & Security > Activation, and you should see a digital license for Windows 10. 

If you are not comfortable with this procedure I will be happy to install it for you and give your computer a complete tune-up for $99.99. Free pick up and delivery.

Holiday Ecommerce ​Marketing Schedule

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  • November 2 – Review Holiday PPC* Campaign
  • November 5 – Set Up Realistic Shipping Expectations & Timeframes On Websites
  • November 9 – Launch Holiday PPC Campaign
  • November 12 – Prepare Holiday Email Campaigns
  • November 14 – Launch Holiday Theme & New Categories on Websites
  • November 19 – Launch Holiday Email Campaign, Send Holiday Gift Guide Increase PPC Bids.
  • December 3 – Send Second Holiday Email Newsletter.
  • December 17 – Lower Bids On High Spending Keywords & Shopping Engine Products.
  • December 21 – Promote ”Last Day To Order Before Christmas”

*PPC = Pay Per Click Advertising through Google and Facebook”

Apple – September Event 2019 – Video

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Highlights

  1. Apple Arcade game subscription service – available September 19 – 4.99 per month
  2. Apple TV+ subscription service – launching November 1 – 4.99 per month
  3. New 10.2″ iPad (7th Generation) – available September 30 – $329 (education price $299)
  4. Apple Watch (Series 5) – available September 20 – GPS model $399, Cellular model $499
  5. iPhone 11 – available September 20 – $699
  6. iPhone 11 Pro – available September 20 – $999
  7. iPhone 11 Pro Max – available September 20 – $1099

For more hardware details and specifications read below!

[Read more…] about Apple – September Event 2019 – Video

Landing Page Copywriting Cheat Sheet

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URL Web Address or URL (Keyword)

One keyword phrase per page. Keywords should flow throughout the copywriting process starting with the File Name or URL. In WordPress the URL is automatically generated from the post title but it can easily be modified. It is referred to as a permalink.

The Title – Heading 1<H1> (Keyword)

The title of the post serves as the primary heading or Heading 1<H1> and needs to contain the primary keyword for the post or product title. Headings in WordPress follow a hierarchy normally from H1-H4 and the text design is determined by your websites theme. H2 through H4 are used for content headings.

If you can’t think of a title try starting with “How To”

WordPress Headings Block Tool Bar
WordPress Headings Block Tool Bar

Content Headings – Heading 2<H2> (Keyword)

Headings under the title also needs to contain and reinforce the primary keyword for the post.

Paragraphs<p>

Paragraphs contain the meat of your post and should answer the questions using the keywords your visitor is likely to use in search.

Who Is It?
(Keyword)

What Is It?
(Keyword)

Where is it?
(Keyword)

Why Do I Need It?
(Keyword)

Resources

Landing Page Copywriting Cheat Sheet (PDF)Download