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Holiday Ecommerce ​Marketing Schedule

  • November 2 – Review Holiday PPC* Campaign
  • November 5 – Set Up Realistic Shipping Expectations & Timeframes On Websites
  • November 9 – Launch Holiday PPC Campaign
  • November 12 – Prepare Holiday Email Campaigns
  • November 14 – Launch Holiday Theme & New Categories on Websites
  • November 19 – Launch Holiday Email Campaign, Send Holiday Gift Guide Increase PPC Bids.
  • December 3 – Send Second Holiday Email Newsletter.
  • December 17 – Lower Bids On High Spending Keywords & Shopping Engine Products.
  • December 21 – Promote ”Last Day To Order Before Christmas”

*PPC = Pay Per Click Advertising through Google and Facebook”

Apple – September Event 2019 – Video

Highlights

  1. Apple Arcade game subscription service – available September 19 – 4.99 per month
  2. Apple TV+ subscription service – launching November 1 – 4.99 per month
  3. New 10.2″ iPad (7th Generation) – available September 30 – $329 (education price $299)
  4. Apple Watch (Series 5) – available September 20 – GPS model $399, Cellular model $499
  5. iPhone 11 – available September 20 – $699
  6. iPhone 11 Pro – available September 20 – $999
  7. iPhone 11 Pro Max – available September 20 – $1099

For more hardware details and specifications read below!

[Read more…] about Apple – September Event 2019 – Video

One More Thing – Red Adair

If you think it’s expensive to hire a professional to do the job, wait till you hire an amateur.

Red Adair – Wild Well Control

Landing Page Copywriting Cheat Sheet

URL Web Address or URL (Keyword)

One keyword phrase per page. Keywords should flow throughout the copywriting process starting with the File Name or URL. In WordPress the URL is automatically generated from the post title but it can easily be modified. It is referred to as a permalink.

The Title – Heading 1<H1> (Keyword)

The title of the post serves as the primary heading or Heading 1<H1> and needs to contain the primary keyword for the post or product title. Headings in WordPress follow a hierarchy normally from H1-H4 and the text design is determined by your websites theme. H2 through H4 are used for content headings.

If you can’t think of a title try starting with “How To”

WordPress Headings Block Tool Bar
WordPress Headings Block Tool Bar

Content Headings – Heading 2<H2> (Keyword)

Headings under the title also needs to contain and reinforce the primary keyword for the post.

Paragraphs<p>

Paragraphs contain the meat of your post and should answer the questions using the keywords your visitor is likely to use in search.

Who Is It?
(Keyword)

What Is It?
(Keyword)

Where is it?
(Keyword)

Why Do I Need It?
(Keyword)

Resources

Landing Page Copywriting Cheat Sheet (PDF)Download

One More Thing – H. Ross Perot

I come from an environment where, if you see a snake, you kill it. At GM, if you see a snake, the first thing you do is go hire a consultant on snakes.

H. Ross Perot