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SEO

Landing Page Copywriting Cheat Sheet

August 21, 2019

URL Web Address or URL (Keyword)

One keyword phrase per page. Keywords should flow throughout the copywriting process starting with the File Name or URL. In WordPress the URL is automatically generated from the post title but it can easily be modified. It is referred to as a permalink.

The Title – Heading 1<H1> (Keyword)

The title of the post serves as the primary heading or Heading 1<H1> and needs to contain the primary keyword for the post or product title. Headings in WordPress follow a hierarchy normally from H1-H4 and the text design is determined by your websites theme. H2 through H4 are used for content headings.

If you can’t think of a title try starting with “How To”

WordPress Headings Block Tool Bar
WordPress Headings Block Tool Bar

Content Headings – Heading 2<H2> (Keyword)

Headings under the title also needs to contain and reinforce the primary keyword for the post.

Paragraphs<p>

Paragraphs contain the meat of your post and should answer the questions using the keywords your visitor is likely to use in search.

Who Is It?
(Keyword)

What Is It?
(Keyword)

Where is it?
(Keyword)

Why Do I Need It?
(Keyword)


Resources

Landing Page Copywriting Cheat Sheet (PDF)Download

Filed Under: Search Engine Optimization (SEO) Tagged With: Landing Page, SEO

Matt Cutts from Google on WordPress & SEO

February 7, 2014

Matt Cutts from Google show the benefits of WordPress as seen through the eyes of Google. He discusses the basics of how Google search works and how you can increase your WordPress sites results in Google searches.

Filed Under: WordPress Essentials Tagged With: Google, Matt Cutts, SEO

Our Favorite Google Chrome SEO Extensions [Video]

September 2, 2010

You can add many new features to Google Chrome by adding extensions. Some features are useful for some people, but not for others. Extensions allow customization of Google Chrome while keeping your browser free of clutter that you don’t use. Google Chrome extensions can be found at https://chrome.google.com/extensions.

From an SEO standpoint we are interested in tools that allow us to communicate with our audience better, track our progress and check up on our competition. These are a few of our favorites tools to do just that….

Read More

Filed Under: Google, Tools of the Trade Tagged With: Extensions, Google Chrome, SEO

SMX Advanced 2008 Show Recap – Buying Sites for SEO

June 3, 2008

SMX Advanced 2008

SMX Advanced 2008

Stephan Spencer. Moderator

Panel:

Gab Goldenberg, SEO ROI

Todd Malicoat (StuntDubl),

Jeremy Schoemaker, Shoemoney Media Group

Jeremy Wright, B5 Media…

Read More

Filed Under: Tech Industry Events Tagged With: SEO, SMX Advanced 2008

Writing for Search Engines

September 15, 2007

box-seoBy Keran Krane

Writing copy for your website or blog can be a daunting task even for the most confident writer. (Which most of us are not). Writing for search engine optimization can be especially intimidating, as most bloggers don’t even know what the search engine is searching for.

Search engines seek to find the most relevant, sites for a particular keyword. To do this the search engine looks for “expert” content. That’s why the most successful websites contain multiple blog entries which are updated regularly….

Read More

Filed Under: Search Engine Optimization (SEO) Tagged With: Copywriting, Keywords, SEO

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