Retargeting – Tap the intent
Yahoo Smart Ads, Rightmedia, Googleclick???
What will change next time around
Try different offer or price
Different ad creative
Different Landing page (is a micro site appropriate to shake it up?
Publisher sites at top of organic listings
2.Target through Google Site Targeting
4.Other Ad Networks
5.Link Sellers such as Text Link Ads
6.Requires ad buying team
Copy of Slides? firstname.lastname@example.org
A pixel is placed? What the fuck is a Pixel
Michael Benedek AlmondNet.com
Analyzing the Post search Opportunity
Recently re product reviews
The ads are targeted based on a recent demonstration of “purchase intent” vs what a customer decided to read.
David Carberry – Out Search – Advertising.com
A targeted message to a group or individual that is more likely to generate an action and higher conversion.
14 day retargeting
Richard Frankel – Yahoo
This man while knowledgeable bored the ever lovin shit out of me!
Page 9 of his Power Point