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Connections.Digital

Media Production, Mobile Web and iOS Development

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WordPress Website Design Process

It All Starts With Your Dream!

Landing Page Copywriting
Landing Page Copywriting

Research and Planning

And Connections.Digital takes your dream and translates it into the perfect website for you. We will collaborate with you to come up with a beautiful 100% original design for your website.

  1. Initial meeting
  2. Beginning Inventory – Review existing web assets, content, graphics, and products information we already have.
  3. Review online presence assessing baseline traffic and ranking
  4. Competitive Market Analysis
  5. Define the theme keyword
  6. Define the initial category keyword list. Score for relevance
  7. Design navigation map for the new website
  8. Define content and flow requirements
  9. Define potential calls to action
  10. Write a keyword-rich introduction article to post on the homepage during construction.
  11. Write 5-10 New keyword-rich articles.
  12. Obtain domain name containing theme keyword – Find either a .com, .net or .org in this order. Use hyphens if necessary.
  13. Define Graphics Specifications

Website Design

  1. Setup development site on WPplaces
  2. Locate and or purchase stock images for the site.
  3. Define “Call to Action”
  4. Select base StudioPress Genesis Theme or create a custom theme
  5. Design review – Create inside pages based on approved homepage design
  6. Update functional items as needed
  7. Client sign off on the design

Website Build

  1. Set company tagline
  2. Set time zone
  3. Setup permalink structure
  4. Design and install the theme
  5. Setup framework-specific plugins
  6. Build a custom header
  7. Build site categories and tags
  8. Create navigation structure and content category silos
  9. Design footer and copyright information
  10. Build content pages
  11. Proof, edit and recommend changes to client provided copy
  12. Create unique meta tags, titles, and descriptions for each page and post
  13. Create and test forms and autoresponders
  14. Client pre-launch review
  15. Transfer site to client domain and update DNS records
  16. Setup name server (NS) records in the domain hosting account
  17. Test client email usage and update (MX) records as needed
  18. Setup a domain pointer in WordPress admin tools
  19. Setup Security Certificate (https://)
  20. Configure necessary WordPress plugins
  21. Configure Jetpack plugin
  22. Configure the Akismet anti-spam plugin
  23. Setup business identification widget
  24. Optimize internal copy linking
  25. Setup ReCaptcha if necessary
  26. Setup Google Analytics on your account to track the performance of your site
  27. Create XML sitemap
  28. Submit an XML sitemap to Google and Bing Webmaster Tools.
  29. Create and validate a list of all existing client pages on the old website
  30. Prepare 301 Redirect File
  31. Customize 404 Page
  32. Prepare robots.txt file
  33. Test all forms are working on production site
  34. Test for bugs across all major browsers
  35. Client Final Build Review
  36. Prepare login credentials for client access for authors and add bios
  37. Provide one hour of complimentary WordPress training
  38. Provide Client Access to Google Analytics and Webmaster tools

Social Networks Setup Workflow

  1. Setup Google account
  2. Setup Facebook account
  3. Setup Facebook Page
  4. Setup Instagram account
  5. Setup Twitter account
  6. Setup LinkedIn account
  7. Setup Social Network widget
  8. Setup Jetpack Publicize
  9. Setup MailChimp account
  10. Setup MailChimp WordPress email plugin
  11. Setup email subscription box
  12. Setup MailChimp, list, template and RSS campaign
  13. Setup MailChimp email marketing widget
  14. Setup Local Listing on Google, Apple, Yahoo, and Bing

Ecommerce Sites

  1. Setup WooCommerce
  2. Setup credit card merchant services
  3. Setup shipping options
  4. Setup customer service email messages
  5. Define category keywords
  6. Build category system based on category keywords
  7. Setup product tags based on category keywords
  8. Define product attributes
  9. Build attribute template
  10. Setup first product
  11. Run a test purchase

Copyright © Connections Information Systems

Designed by Kenneth Jackson at Connections.Digital in Amarillo, Texas

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