SES San Jose 2007
Kevin DidIT.com
Retargeting – Tap the intent
Yahoo Smart Ads, Rightmedia, Googleclick???
Taconda
Advertising.com
Revenue Science
fetchBack
ValueClick
What will change next time around
Try different offer or price
Different ad creative
Different Landing page (is a micro site appropriate to shake it up?
One-Click-Away
Publisher sites at top of organic listings
1.Target Directly
2.Target through Google Site Targeting
3.Yahoo YPN
4.Other Ad Networks
a.adBright
b.ContextWeb
5.Link Sellers such as Text Link Ads
6.Requires ad buying team
Full disclosure
Copy of Slides? kevin@didit.com
A pixel is placed? What the fuck is a Pixel
Michael Benedek AlmondNet.com
Behavioral Targeting
Analyzing the Post search Opportunity
Recently re product reviews
The ads are targeted based on a recent demonstration of “purchase intent” vs what a customer decided to read.
David Carberry – Out Search – Advertising.com
Advantages
A targeted message to a group or individual that is more likely to generate an action and higher conversion.
14 day retargeting
Read Presentation
Richard Frankel – Yahoo
1.Yahoo! En
This man while knowledgeable bored the ever lovin shit out of me!
Page 9 of his Power Point
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