Connections.Digital

Media Production, Mobile Web and iOS Development

Google

Time for Holiday Marketing Campaigns

Holiday Marketing Campaigns - Kenneth Jackson
Holiday Marketing Campaigns – Photo by Kenneth Jackson – Shot on a Nikon D5200

Holiday Marketing Timeline

  • November 1 – Review Holiday PPC* Campaign
  • November 4 – Set Up Realistic Shipping Expectations & Timeframes On Websites 
  • November 8 – Launch Holiday PPC Campaign
  • November 11 – Prepare Holiday Email Campaigns
  • November 13 – Launch Holiday Theme & New Categories on Websites
  • November 18 – Launch Holiday Email Campaign, Send Holiday Gift Guide Increase PPC Bids.
  • December 2 – Send Second Holiday Email Newsletter.
  • December 16 – Lower Bids On High Spending Keywords & Shopping Engine Products.
  • December 20 – Promote “Last Day To Order Before Christmas”

*PPC = Pay Per Click Advertising through Google and Facebook

E-commerce Essentials – Google Account

Everyone is familiar with Google as a search engine and free email service, but you may not be aware of the many free web tools available through Google. Webmasters rely on tools like Google AdWords and Google Analytics to maximize and measure their online audience. In this video we will show you how to setup a Google Account and a basic Google profile.

Lesson 1: How To Setup Google Account and Profile

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@Connectionsdigitalmedia.com.


How to Setup a Google Account [Video]

A Google Account is your gateway to a variety of services to enhance your web presence. As a general rule each website should have its own Google Account.

  1. Go to Google.com
  2. Click on “Sign in” in the upper right hand corner.
  3. Click on “Create an account now” link.
  4. Enter the current email address that you will use for account verification.
  5. Select a password of at least eight characters. We suggest something complicated with a mix of upper and lowercase characters, numbers and non-alpha numeric characters.
  6. Choose wether or not to stay logged in all of the time. (Recommended)
  7. Choose whether or not to Enable Web History. It does improve personal search results.
  8. Choose your location.
  9. Select your birthday. This is not displayed anywhere. It is simply trying to verify legally eligible to have an account where you live.
  10. Try and decipher the Google captcha and enter what you think you see in the provided field (Good Luck).
  11. Agree to the terms of service.
  12. Click on “I Accept. Create My Account” button.
  13. You will now be asked to confirm the email associated with the account. When you receive the confirmation email click the confirm link at the top.
  14. You will be taken to a confirmation page. You can now log on to your new Google account.

Video

Related Resources

Blog Post – Why You need a Google Account

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@ConnectionsIS.com.


eCommerce Essentials – Google Chrome Web Browser

Why Do We Recommend a Browser?

  1. We are looking for the browser with the best speed and performance.
  2. We want to offer a constant look and feel so you experience a website the same way we do in our demonstrations.
  3. Recently Google added extensions to Chrome that allows you to add features useful for internet marketing purposes.

Features

  • Universal Box for typing in both web addresses and search
  • Available on both Windows and Mac
  • Wide variety of extensions to assist you in web development
  • It’s Fast!

Lesson 1: How To Setup Google Chrome

Lesson 2: Google Chrome Extensions For Search Marketing

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@ConnectionsIS.com.


Updated – Presentation, Notes and Video from Essentials of Online Marketing Seminar

The Essentials

Essential Online Strategies Presentation Notes

Hello I am Kenneth Jackson. I own Connections Digital Media eCommerce Solutions.

Our Mission

We help our clients sell their products online, using search engines such as Google, Yahoo, and Bing; shopping search including Amazon, eBay, and Google Product Search; and social networks such as Facebook and Twitter.

We are an eCommerce service provider providing state of the art eCommerce and professional blogging at reasonable prices….

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