Connections.Digital

Website Design & Media Production

Google

Holiday Ecommerce ​Marketing Schedule

  • November 2 – Review Holiday PPC* Campaign
  • November 5 – Set Up Realistic Shipping Expectations & Timeframes On Websites
  • November 9 – Launch Holiday PPC Campaign
  • November 12 – Prepare Holiday Email Campaigns
  • November 14 – Launch Holiday Theme & New Categories on Websites
  • November 19 – Launch Holiday Email Campaign, Send Holiday Gift Guide Increase PPC Bids.
  • December 3 – Send Second Holiday Email Newsletter.
  • December 17 – Lower Bids On High Spending Keywords & Shopping Engine Products.
  • December 21 – Promote ”Last Day To Order Before Christmas”

*PPC = Pay Per Click Advertising through Google and Facebook”

E-commerce Essentials – Google Account

Everyone is familiar with Google as a search engine and free email service, but you may not be aware of the many free web tools available through Google. Webmasters rely on tools like Google AdWords and Google Analytics to maximize and measure their online audience. In this video we will show you how to setup a Google Account and a basic Google profile.

Lesson 1: How To Setup Google Account and Profile

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@Connectionsdigitalmedia.com.


How to Setup a Google Account [Video]

A Google Account is your gateway to a variety of services to enhance your web presence. As a general rule each website should have its own Google Account.

  1. Go to Google.com
  2. Click on “Sign in” in the upper right hand corner.
  3. Click on “Create an account now” link.
  4. Enter the current email address that you will use for account verification.
  5. Select a password of at least eight characters. We suggest something complicated with a mix of upper and lowercase characters, numbers and non-alpha numeric characters.
  6. Choose wether or not to stay logged in all of the time. (Recommended)
  7. Choose whether or not to Enable Web History. It does improve personal search results.
  8. Choose your location.
  9. Select your birthday. This is not displayed anywhere. It is simply trying to verify legally eligible to have an account where you live.
  10. Try and decipher the Google captcha and enter what you think you see in the provided field (Good Luck).
  11. Agree to the terms of service.
  12. Click on “I Accept. Create My Account” button.
  13. You will now be asked to confirm the email associated with the account. When you receive the confirmation email click the confirm link at the top.
  14. You will be taken to a confirmation page. You can now log on to your new Google account.

Video

Related Resources

Blog Post – Why You need a Google Account

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@ConnectionsIS.com.


eCommerce Essentials – Google Chrome Web Browser

Why Do We Recommend a Browser?

  1. We are looking for the browser with the best speed and performance.
  2. We want to offer a constant look and feel so you experience a website the same way we do in our demonstrations.
  3. Recently Google added extensions to Chrome that allows you to add features useful for internet marketing purposes.

Features

  • Universal Box for typing in both web addresses and search
  • Available on both Windows and Mac
  • Wide variety of extensions to assist you in web development
  • It’s Fast!

Lesson 1: How To Setup Google Chrome

Lesson 2: Google Chrome Extensions For Search Marketing

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@ConnectionsIS.com.


Our Favorite Google Chrome SEO Extensions [Video]

You can add many new features to Google Chrome by adding extensions. Some features are useful for some people, but not for others. Extensions allow customization of Google Chrome while keeping your browser free of clutter that you don’t use. Google Chrome extensions can be found at https://chrome.google.com/extensions.

From an SEO standpoint we are interested in tools that allow us to communicate with our audience better, track our progress and check up on our competition. These are a few of our favorites tools to do just that….

Read More

How to Install Google Chrome [Video]

Why Do We Recommend a Browser?

  1. We are looking for the browser with the best speed and performance.
  2. We want to offer a constant look and feel throughout our demonstrations so that you experience a website the same way we do.

Recently Google added extensions to Chrome extending its usefulness for our purposes and making it a contender….

Read More