Connections.Digital

Media Production, Mobile Web and iOS Development

Facebook

Time for Holiday Marketing Campaigns

Holiday Marketing Campaigns - Kenneth Jackson
Holiday Marketing Campaigns – Photo by Kenneth Jackson – Shot on a Nikon D5200

Holiday Marketing Timeline

  • November 1 – Review Holiday PPC* Campaign
  • November 4 – Set Up Realistic Shipping Expectations & Timeframes On Websites 
  • November 8 – Launch Holiday PPC Campaign
  • November 11 – Prepare Holiday Email Campaigns
  • November 13 – Launch Holiday Theme & New Categories on Websites
  • November 18 – Launch Holiday Email Campaign, Send Holiday Gift Guide Increase PPC Bids.
  • December 2 – Send Second Holiday Email Newsletter.
  • December 16 – Lower Bids On High Spending Keywords & Shopping Engine Products.
  • December 20 – Promote “Last Day To Order Before Christmas”

*PPC = Pay Per Click Advertising through Google and Facebook

Facebook Releases Pages Manager For iPhone

Facebook has released a mobile app for iPhone to manage Facebook Pages. Facebook Pages Manager helps admins connect with their audience and keep up with activity on multiple Pages, all in one place.

Facebook Pages Manager looks similar to the Facebook iPhone app, but it is focused on managing pages. The app allows users to choose from a list of pages they manage and write post and share photos directly to their pages from it. From the main menu, users can view their lists of pages, view their pages’ Insights analytics and look at the list of page Admins.

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How To Use Facebook

As most of you probably already know, Facebook has taken the world by storm. In fact it was a challenge to find someone to use as a demonstration subject for this training session. Facebook is primarily a place for friends and family. Extensive commercial promotion on your business is considered Not Cool on your personal profile. Notice I said extensive and not occasional.

Facebook does however provide a provide Fan Pages as methods for businesses and organizations to join in on the fun. Facebook Fan Pages are profiles for businesses and organizations. If you do nothing else to promote your business online we suggest you setup a Facebook Fan Page….

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How To Setup a Facebook Account and Basic Facebook Features [Video]

The Wall

“The Wall” refers to the main page on your profile where you will see your newsfeed, message notifications, recent activity, etc. The wall will show the messages that you and your friends post, and the comments that follow. The first field on your wall is the Newsfeed. This is where you can share pics, video, and links to all the people on your friends list, or just the ones you select. Keep in mind that this is a fairly public area, depending on how tight your privacy settings are. So use discretion. To send a more private message to one or a select group of friends use the “message” feature to choose just the people you want to reach.

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How to Manage Facebook Privacy Settings

After much bad publicity concerning overly complicated privacy settings, Facebook has finally simplified their privacy settings so that the average user can understand them. The new system puts things in a relativity simple to use interface so you can see at a glance if you settings are in your comfort zone. To access your privacy settings choose access the “Account” menu on the right side of the blue menu bar on your Facebook homepage. Select “Privacy Settings” from the drop down menu….

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Introducing Facebook Fan Pages and Groups [Video]

Facebook Fan Page vs. Facebook Group

Facebook has two major tools that are particularly useful for getting your business name  out: Fan Pages and Groups. These are two different types of pages with different permissions for each.

Facebook Fan Page

Fan Pages are indexed and therefore visible to people even if they don’t have a Facebook account. Fan Pages are like normal Facebook Profiles, but for companies,  brands, and organizations. Fan Pages are better for the long term relationship with your customers because it allows them the freedom to post on your wall, send messages, accept invitations, and upload pictures. Any updates you make to your Fan Page will appear in the newsfeed on the wall of anyone who has become your fan, so it is a great way to advertise an upcoming sale or promotion. It free advertising, targeted to your customers and market, making it a no-brainer for any business….

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