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SMX Advanced 2008 Show Recap – Analytics Every SEO Needs to Know

SMX Advanced 2008

SMX Advanced 2008

Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz

Speakers:

Brian Klais, Executive Vice President, Search, Netconcepts
Laura Lippay, Group Program Manager, Search Strategy, Yahoo
Jonah Stein, Founder, ItsTheROI
Richard Zwicky, President, Enquisite

Find the dead weight

Brian Klais, Executive Vice President, Search, Netconcepts
10 Essential Natural Search KPIs.

There’s more to search success than measuring ego term hits and rankings.

  • How do we evaluate channel performance?
  • What’s the missed opportunity cost?
  • How do you identify pages and markets to focus on?
  • How to prioritize further investment
  • etc.

…

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SMX Advanced 2008 Show Recap – BOT Herding

SMX Advanced 2008

SMX Advanced 2008

Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz

Speakers:

Adam Audette, Founder, AudetteMedia
Hamlet Batista, President, Nemedia S.A.
Nathan Buggia, Lead PM, Live Search Webmaster Center, Microsoft
Priyank Garg, Director Product Management, Yahoo! Search, Yahoo, Inc.
Michael Gray, President, Atlas Web Service
Evan Roseman, Software Engineer, Google
Stephan Spencer, Founder and President, Netconcepts…

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Link Building Basics

“Why do you think you should be on the top of the search page?”

By Kenneth Jackson and Keran Krane

Why incoming links are import? Because search engine spiders do only two things:

  • Follow links
  • Collect text

PERIOD! That’s it! The number and quality of the sites that link to you is all that the search engine has to determine the quality of the results returned to the user.

Links that improve search engine rankings will be those that the engines feel are a trustworthy indicators of quality. These can and will be different for every site. Not all links are equal….

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Hosting – Server Choices

What Type Of Hosting Is Right For You?

There are almost as many ways to host a website as there are websites. The best and most expensive choice is a dedicated server. With a dedicated server your site has the ability to maintain a clean IP history devoid of spamming. There is a lot of complexity involved and a lot more hardware and software involved in providing a safe and secure operating environment than just the server and its operating system. There are power backup, high speed internet connections, backup, security and monitoring equipment just to name a few expensive components not to mention the technical skills to make all of this happen. There are network administrators, programmers, graphic artist, media production, and eMarketing skills that are vital to the production of a dedicated server.
A shared web host is typically much less expensive than a dedicated host. While generally more expensive it is best to have a dedicated IP for your website. With a dedicated IP address your website has a unique footprint. With a shared IP address the host acts as an intermediary where the IP address may be hidden from the search crawler.

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us atservice@ConnectionsIS.com.