Stephan Spencer. Moderator
Gab Goldenberg, SEO ROI
Todd Malicoat (StuntDubl),
Jeremy Schoemaker, Shoemoney Media Group
Jeremy Wright, B5 Media
◊◊◊Jeremy Schoemaker, Shoemoney Media Group
Jeremy Schoemaker couldn’t appear in person so he sent this video presentation. http://www.shoemoney.com/2008/06/04/buying-sites-for-seo-video/
Jeremy Wright, B5 Media
B5 Media buy’s websites for eventual revenue based on their unrealized potential.
oGoogle Page Rank.
oAge of the site
oAge of the domain
oAmount of content
oExisting search engine optimization metrics
·Is it or can it be a blog?
·Does it cover a unique niche?
·Does it add non-core value we can put a number to?
·Does it have a real brand name in its industry?
Tools they use to valuate blogs:
Mistakes You Can Avoid
- Always verify traffic (Google Analytics, SiteMeter, Omniture)
- Don’t believe the potential someone else pitches you on, arrive at your own.
- Don’t deviate from your playbook (though your playbook should include some flexibility for lager purchases).
- Don’t be afraid to buy partners early if you see early success
- Avoid properties that depend on specific personalities being bought in for the site to retain its value to you
- Watch out for “inflationary schemes”.
- Buy early, buy often, admit failure quickly.
◊◊◊Gab Goldenberg, SEO ROI
Content is extremely undervalued. You want to look for indices of high quality Web sites.
How do you find these sites?
Do a [site:] search. That will work for one site, but what if you’re looking at an entire industry? You can look for a footprint.
A footprint is an identifying characteristic that many web sites share. If you look at a CMS, there will be footprints attached to it. He shows us the following footprint for a high quality WordPress blog.
If you change the WHOIS and the hosting, you can get the PR values reset.
To get around this you can use a trust. A trust is legal mechanism where one person holds legal title to property while another person is the beneficiary of the property. This allows you to take control of the site without changing the WHOIS information.
·Intent to create a trust
·Certainty over the property hosting, software, etc.
·Hosting is part of what you’re buying.
The single greatest value you’re buying when you get a site is the domain. Realize that.
◊◊◊Todd Malicoat (StuntDubl), www.stuntdubl.com
Finding Old Sites
·Think like an old site: If you were an old site, where would you be? That’s how you come up with the creative queries.
·Automate the process
·Keywords such as “Closing Up Shop”
When you’re contacting the site owner:
When you’re valuating a site, look at:
·Look for no monitization
Negotiating and Closing a Site Purchase:
·Lowball, but don’t offend
·Get a price
·Transfers – files and WHOIS
Question and Answer
·Domaintools.com – Historic Whois
·Premium Drops.com – Cost $24.95 per month
·Some URL shortening services let you buy data from them
·Get good with your advanced query operators