Connections Information Systems, a local eCommerce solutions provider, will be presenting 5 Essentials of Online Marketing, a class on how to use internet tools to benefit artists, small business, or anyone looking to market products or services online. The class will be held at the Amarillo Art Institute. Saturday, August 21 from 10 till noon, followed by Q&A….
Everyone is familiar with Google as a search engine and free email client, but you may not be aware of the many free web tools available through Google. Tech savvy web masters rely on tools like Google Analytics to maximize their online audience. Here is a quick look at our favorite Google aps you should be using.
Google AdWords is Google’s pay-per-click advertising program that allows web site owners to place ads based on keywords to drive traffic to their sites. Customers who are searching for your product or service are displayed ads on Google and their content network. Site owners pay a fee when a when people click on your ad. This type of advertising can be extremely effective when paired with the right mix of keywords, product and cost can be achieved….
Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz
Find the dead weight
Brian Klais, Executive Vice President, Search, Netconcepts
10 Essential Natural Search KPIs.
There’s more to search success than measuring ego term hits and rankings.
- How do we evaluate channel performance?
- What’s the missed opportunity cost?
- How do you identify pages and markets to focus on?
- How to prioritize further investment