“Why do you think you should be on the top of the search page?”
By Kenneth Jackson and Keran Krane
Why incoming links are import? Because search engine spiders do only two things:
- Follow links
- Collect text
PERIOD! That’s it! The number and quality of the sites that link to you is all that the search engine has to determine the quality of the results returned to the user.
Links that improve search engine rankings will be those that the engines feel are a trustworthy indicators of quality. These can and will be different for every site. Not all links are equal….