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How To Use Facebook

As most of you probably already know, Facebook has taken the world by storm. In fact it was a challenge to find someone to use as a demonstration subject for this training session. Facebook is primarily a place for friends and family. Extensive commercial promotion on your business is considered Not Cool on your personal profile. Notice I said extensive and not occasional.

Facebook does however provide a provide Fan Pages as methods for businesses and organizations to join in on the fun. Facebook Fan Pages are profiles for businesses and organizations. If you do nothing else to promote your business online we suggest you setup a Facebook Fan Page….

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How To Setup a Facebook Account and Basic Facebook Features [Video]

The Wall

“The Wall” refers to the main page on your profile where you will see your newsfeed, message notifications, recent activity, etc. The wall will show the messages that you and your friends post, and the comments that follow. The first field on your wall is the Newsfeed. This is where you can share pics, video, and links to all the people on your friends list, or just the ones you select. Keep in mind that this is a fairly public area, depending on how tight your privacy settings are. So use discretion. To send a more private message to one or a select group of friends use the “message” feature to choose just the people you want to reach.

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How to Manage Facebook Privacy Settings

After much bad publicity concerning overly complicated privacy settings, Facebook has finally simplified their privacy settings so that the average user can understand them. The new system puts things in a relativity simple to use interface so you can see at a glance if you settings are in your comfort zone. To access your privacy settings choose access the “Account” menu on the right side of the blue menu bar on your Facebook homepage. Select “Privacy Settings” from the drop down menu….

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Introducing Facebook Fan Pages and Groups [Video]

Facebook Fan Page vs. Facebook Group

Facebook has two major tools that are particularly useful for getting your business name  out: Fan Pages and Groups. These are two different types of pages with different permissions for each.

Facebook Fan Page

Fan Pages are indexed and therefore visible to people even if they don’t have a Facebook account. Fan Pages are like normal Facebook Profiles, but for companies,  brands, and organizations. Fan Pages are better for the long term relationship with your customers because it allows them the freedom to post on your wall, send messages, accept invitations, and upload pictures. Any updates you make to your Fan Page will appear in the newsfeed on the wall of anyone who has become your fan, so it is a great way to advertise an upcoming sale or promotion. It free advertising, targeted to your customers and market, making it a no-brainer for any business….

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E-commerce Essentials – Google Account

Everyone is familiar with Google as a search engine and free email service, but you may not be aware of the many free web tools available through Google. Webmasters rely on tools like Google AdWords and Google Analytics to maximize and measure their online audience. In this video we will show you how to setup a Google Account and a basic Google profile.

Lesson 1: How To Setup Google Account and Profile

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@Connectionsdigitalmedia.com.


How to Setup a Google Account [Video]

A Google Account is your gateway to a variety of services to enhance your web presence. As a general rule each website should have its own Google Account.

  1. Go to Google.com
  2. Click on “Sign in” in the upper right hand corner.
  3. Click on “Create an account now” link.
  4. Enter the current email address that you will use for account verification.
  5. Select a password of at least eight characters. We suggest something complicated with a mix of upper and lowercase characters, numbers and non-alpha numeric characters.
  6. Choose wether or not to stay logged in all of the time. (Recommended)
  7. Choose whether or not to Enable Web History. It does improve personal search results.
  8. Choose your location.
  9. Select your birthday. This is not displayed anywhere. It is simply trying to verify legally eligible to have an account where you live.
  10. Try and decipher the Google captcha and enter what you think you see in the provided field (Good Luck).
  11. Agree to the terms of service.
  12. Click on “I Accept. Create My Account” button.
  13. You will now be asked to confirm the email associated with the account. When you receive the confirmation email click the confirm link at the top.
  14. You will be taken to a confirmation page. You can now log on to your new Google account.

Video

Related Resources

Blog Post – Why You need a Google Account

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@ConnectionsIS.com.