SES San Jose 2007 Recap – Post-Search Ads

Kevin DidIT.com

Retargeting – Tap the intent

Yahoo Smart Ads, Rightmedia, Googleclick???

Taconda

Advertising.com

Revenue Science

fetchBack

ValueClick

What will change next time around

Try different offer or price

Different ad creative

Different Landing page (is a micro site appropriate to shake it up?

One-Click-Away

Publisher sites at top of organic listings

1.Target Directly

2.Target through Google Site Targeting

3.Yahoo YPN

4.Other Ad Networks

a.adBright

b.ContextWeb

5.Link Sellers such as Text Link Ads

6.Requires ad buying team

Full disclosure

Copy of Slides? kevin@didit.com

A pixel is placed? What the fuck is a Pixel

Michael Benedek AlmondNet.com

Behavioral Targeting

Analyzing the Post search Opportunity

Recently re product reviews

The ads are targeted based on a recent demonstration of “purchase intent” vs what a customer decided to read.

Advantages

A targeted message to a group or individual that is more likely to generate an action and higher conversion.

14 day retargeting

Read Presentation

1.Yahoo! En

This man while knowledgeable bored the ever lovin shit out of me!

Page 9 of his Power Point

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