By Keran Krane
Google Reaches Out to Small Business In this ever changing hi-tech world many small businesses get left in the dust. But Google has built much of their success on reaching out to the little guy. With tools such as AdWords, AdSense, Wiki’s, and the ever-evolving slew of beta programs-Google is equipping small business owners with the tools they need to stay competitive.
I recently talked with Rod and Vanda Lancour of Support Hose Store about how they utilize Google services to increase their business. Rod and Vanda run a small, internet-based business that sells medical support hose and stockings. They have been working with Google for years to keep their website competitive- and it’s working; The Support Hose Store is consistently at the top of Google searches for their keywords.
How do they do it?
By taking advantage of all Google has to offer. Support Hose Store makes it a point to take advantage of any and all beta programs that Google is offering. They communicate with Google staffers often and got Google to assign them a 3-member team to provide support and feedback…just by asking.
Recently they were asked to fill out a survey rating Google’s products and services. They sent it in-never expecting any kind of response aside from the confirmation e-mail, but instead the couple was contacted by Google and invited to visit the massive hi-tech campus for one-on-one strategy meetings with members of the Google staff.
Google Team Talks Strategy with Business Owners
During their 3-day stay, Rod and Vanda sat down with Google staffers and went over the history of Support Hose Store’s marketing and ad campaigns, getting feedback on what was working- and what was not. They went through the website page-by page offering expert pointers and critiques.
Rod and Vanda were so pleased with their Google encounter; they plan to make the trip an annual event. Meanwhile, they continue to hear from their Google team members an average of once a week. “Google is not static…it evolves weekly, some other ideas are coming out, some other betas, it’s hard to keep up with.” Rod believes it’s that attention to service that will keep Google, and Support Hose Store, a leg up on the competition.