Holiday Marketing Timeline
- November 1 – Review Holiday PPC* Campaign
- November 4 – Set Up Realistic Shipping Expectations & Timeframes On Websites
- November 8 – Launch Holiday PPC Campaign
- November 11 – Prepare Holiday Email Campaigns
- November 13 – Launch Holiday Theme & New Categories on Websites
- November 18 – Launch Holiday Email Campaign, Send Holiday Gift Guide Increase PPC Bids.
- December 2 – Send Second Holiday Email Newsletter.
- December 16 – Lower Bids On High Spending Keywords & Shopping Engine Products.
- December 20 – Promote “Last Day To Order Before Christmas”
*PPC = Pay Per Click Advertising through Google and Facebook