WordPress Website Design Process

It All Starts With Your Dream!

Research and Planning

And Connections.Digital takes your dream and translates it into the perfect website for you. We will collaborate with you to come up with a beautiful 100% original design for your website.

1. Initial meeting
2. Beginning Inventory – Review existing web assets, content, graphics, and products information we already have.
3. Review online presence assessing baseline traffic and ranking
4. Competitive Market Analysis
5. Define the theme keyword
6. Define the initial category keyword list. Score for relevance
7. Design navigation map for the new website
8. Define content and flow requirements
9. Define potential calls to action
10. Write a keyword-rich introduction article to post on the homepage during construction.
11. Write 5-10 New keyword-rich articles.
12. Obtain domain name containing theme keyword – Find either a .com, .net or .org in this order. Use hyphens if necessary.
13. Define Graphics Specifications

Website Design

1. Setup development site on WPplaces
2. Locate and or purchase stock images for the site.
3. Define “Call to Action”
4. Select base StudioPress Genesis Theme or create a custom theme
5. Design review – Create inside pages based on approved homepage design
6. Update functional items as needed
7. Client sign off on the design

Website Build

1. Set company tagline
2. Set time zone
3. Setup permalink structure
4. Design and install the theme
5. Setup framework-specific plugins
6. Build a custom header
7. Build site categories and tags
8. Create navigation structure and content category silos
9. Design footer and copyright information
10. Build content pages
11. Proof, edit and recommend changes to client provided copy
12. Create unique meta tags, titles, and descriptions for each page and post
13. Create and test forms and autoresponders
14. Client pre-launch review
15. Transfer site to client domain and update DNS records
16. Setup name server (NS) records in the domain hosting account
17. Test client email usage and update (MX) records as needed
18. Setup a domain pointer in WordPress admin tools
19. Setup Security Certificate (https://)
20. Configure necessary WordPress plugins
21. Configure Jetpack plugin
22. Configure the Akismet anti-spam plugin
23. Setup business identification widget
24. Optimize internal copy linking
25. Setup ReCaptcha if necessary
26. Setup Google Analytics on your account to track the performance of your site
27. Create XML sitemap
28. Submit an XML sitemap to Google and Bing Webmaster Tools.
29. Create and validate a list of all existing client pages on the old website
30. Prepare 301 Redirect File
31. Customize 404 Page
32. Prepare robots.txt file
33. Test all forms are working on production site
34. Test for bugs across all major browsers
35. Client Final Build Review
36. Prepare login credentials for client access for authors and add bios
37. Provide one hour of complimentary WordPress training
38. Provide Client Access to Google Analytics and Webmaster tools

Social Networks Setup Workflow

1. Setup Google account
2. Setup Facebook account
3. Setup Facebook Page
4. Setup Instagram account
5. Setup Twitter account
6. Setup LinkedIn account
7. Setup Social Network widget
8. Setup Jetpack Publicize
9. Setup MailChimp account
10. Setup MailChimp WordPress email plugin
11. Setup email subscription box
12. Setup MailChimp, list, template and RSS campaign
13. Setup MailChimp email marketing widget
14. Setup Local Listing on Google, Apple, Yahoo, and Bing

Ecommerce Sites

1. Setup WooCommerce
2. Setup credit card merchant services
3. Setup shipping options
4. Setup customer service email messages
5. Define category keywords
6. Build category system based on category keywords
7. Setup product tags based on category keywords
8. Define product attributes
9. Build attribute template
10. Setup first product
11. Run a test purchase