- November 2 – Review Holiday PPC* Campaign
- November 5 – Set Up Realistic Shipping Expectations & Timeframes On Websites
- November 9 – Launch Holiday PPC Campaign
- November 12 – Prepare Holiday Email Campaigns
- November 14 – Launch Holiday Theme & New Categories on Websites
- November 19 – Launch Holiday Email Campaign, Send Holiday Gift Guide Increase PPC Bids.
- December 3 – Send Second Holiday Email Newsletter.
- December 17 – Lower Bids On High Spending Keywords & Shopping Engine Products.
- December 21 – Promote ”Last Day To Order Before Christmas”
*PPC = Pay Per Click Advertising through Google and Facebook”
