SMX Advanced 2008 Show Recap – Give It Up!

Embargo 9:00 PM Pacific July 3

·Rand Fishkin, Co-Founder and CEO, SEOmoz

·Todd Friesen, Visible Technologies

·Michael Gray, Atlas Web Service

·Rob Kerry, Ayima Search Marketing

·Stephan Spencer, Netconcepts

◊◊◊◊Stephan Spencer, Founder and President, Netconcepts

Link Ninja Tool Google Directory mining tool

·80/20 Rule – High value links drive the link value

·Topical Relevance .edu .gov.org more valuable

Spiders Google Directory

·Extract Sites:

oName

oURL

oPage Rank Score

From the category pages

·Dump to database

·Mine the database for:

oSuper High Page Rank

oBy Category

oTop Level Domain

Supplementary Information – Second Pass

·Tool bar page rank

·Attribution Links – Easier to get a link

·Link Neighborhood

·Paid Links

·Using AdSense

·Toolbar page rank

Export to txt file

Type in Category

·Chemistry

oChoose Sub Categories Check Box

Specify minimum page rank score

Specify top level domain type .edu

Gives a quick report on line and emails a detailed report with the second pass

Sample Output

Domain, Site Name, URL Page Rank, TLD, category

Proxy server based SEO – using the server as middle man

Good for inflexible systems

·Site Wide Rules

oRewrite URLs

oRedo internal linking structure

·Page specific rules

oCMS

oTitle optimization

oInternal links

Thin Slicing – Book “Blink”

WordPress

Optimizing URLs in an Iterative testing of URLs

WordPress

Post Slug – Redirects through multiple redirection while maintaining link to the current document

SEO Title Tag Plug-in

◊◊Michael Gray (GrayWolf), President, Atlas Web Service

Beat the AdWords Quality Score

Landing Page quality score is a lie! It has nothing to do with your landing page. It is looking at organic factors the better you are doing in your organics the better your quality score.

First Landing Page Domain age 2006

·Sanjiya Ring Tones

·Disabled for low quality score, Bid must be raised to $10.00

Second Landing Page – New – Domain age 2008

Bid Cost: $.75

·Identical Account

·Identical Keywords

·Identical Ad Copy

·Identical Landing Page

Not just the domain age but the number of trusted links over a specified period of time. If you don’t get these links than your quality score suffers and you get jacked up to $10.00. Landing page score has nothing the landing page.

Third Example

1600 Pennsylvania Avenue

·Identical Account

·Identical Keywords

·Identical Ad Copy

·Identical Landing Page

New sites are given time to prove themselves. Every few months Google updates their page rank and if you have not gotten the trusted links in their time period than you get jacked. Good sites get good pricing. Bad sites get bumped to $10.00

What to Do?

·Shut down that Account

·Buy a new domain for $10.00

·Copy all of your keywords in that campaign

Marty

3 largely overlooked topics

·Fool’s Gold Link exchange – Reciprocal link exchange

·Exploit naivety and no follow outgoing reciprocal links

·Put it your privacy link

·Effective for local SEO

3 things you can do

Second Generation SEO My Blog Log Bread crumbing

Research

E-mal for URL

SEOmoz using social media profiles Video

Rob Kerry, Editor Sphinn, www.EvilGreenMonkey.com

Micro-site creation

·Creating hundreds of independent sites that link back to the main site.

·Keep complete control of inbound links

·Manage anchor text

·Pages links appear on

·Sell links on the websites to offset cost

·Control and manage

·Get freecheep hosting and IPs

·Avoid .info’s everyone sees then as spamy

·Different C-Class IP Ranges

·Geo Target

·WordPress

·Real address data

·Reverse address generator

Avoid

·Automated content

·Markov Chains – Makes rubbish will not pass human review.

Multi source sentence arrays

·Original piece of content 25 sentence

·Rewrite each individual sentence. Different words but means the same thing.

·Explode into large arrays ach sentence is a new variable and randomly picks subsequent sentences.

·Passes Human Review

·<!–[if gte msEquation 12]>–>525<!–[endif]–>

·On-topic spamming

·Shop to other PR sites

·Exchange for free links to your affiliate sites

·Use CopyScape API to test content.

Rob sees this as a white hat technique because it is what he would do if he had the time.

Auto posting comments

Not all articles pass the duplication Use advanced queries to leave in content network.

Content Spamming – Time Saving Device

Use Advanced Google queries to find comments

Scrape results

Todd Friesen, Visible Technologies

Old Blogs

·Blog spot have not been updated for your keyword for say four years

·Hot mail addresses get recycled

Stolen Images 301 to something else it is a link!

Custom 404 pages?

301 it one level up to the category level. Why not redirect up or to a related product.

Don’t drop out of stock postings that may have links pointing to them.

Dirty Trick: Scan for competitor down time and send a Google removal tool page will be gone for 6 months.

Rand Fishkin, Co-Founder and CEO, SEOmoz

Old on subject posts:

http://www.seomoz.org/blog/an-exhaustive-list-of-search-engine-based-keyword-research-data

http://www.seomoz.org/blog/long-list-of-link-searches

http://www.seomoz.org/article/advanced-link-building

Notes:

Related to find out who your competitors are related to. Go to top ranking sites in your category and see who they are related to.

Ranking “intitle” and in

“InURL”

“Intext” does not work

“InAnchor” does not work

“AllinTitle” works

“AllinURL” works

“AllinText” not working

“AllinAnchor” not working

Wildcard searches

Google Product Search: Dell desktop *

Use for keyword research on what people are typing in as their keywords

Temporal Searching

Shows only a period of time: Search only the last 29 days

LinkFromDomain

MSN or Live Search Only

Shows what domains are linked to from a given domain

IP:x.xxx.xxx.xx MSN Seach an IP address

Competitive Research

Google Blog Search links

*data

ExaLead European Search Engine – Offers link query returns in order of importance according to them. Links are shown in order of performance.

Alexa shows links

Technorati Shows Links in blogs and pages.

Links In a certain region

Google Link from domain + link domain

Pages in order of importance www.

Brand Mentions with no links

Linking to multiple competitors but not me Yahoo

Keyword in url

Tracking Manual Link Building Efforts

Twitter search for relationship management

Searching for links

1.intitle:add+url “keyword phrase”

2.intitle:submit+site “keyword phrase”

3.intitle:submit+url “keyword phrase”

4.intitle:add+site “keyword phrase”

5.intitle:add+your+site “keyword phrase”

6.intitle:directory “keyword phrase”

7.intitle:list “keyword phrase”

8.intitle:sites “keyword phrase”

The most effective ways to find your competitors’ links are listed below:

1.At Yahoo! type linkdomain:url.com -site:url.com

2.At MSN’s techpreview type link:url.com -site:url.com

3.At Yahoo! type link:http://www.url.com

4.At Google type “url.com” -site:url.com

Tips in Yahoo Link Commands:

·linkdomain:example.com site:.edu “bookmarks”

·linkdomain:example.com site:.edu “links”

·linkdomain:example.com site:.edu “favorite sites”

·linkdomain:example.com site:.edu “your product or service”

More examples:

·linkdomain:example.com site:.edu sponsors

·linkdomain:example.com site:.edu donors

·linkdomain:example.com site:.org sponsors

·linkdomain:example.com site:.org benefactors

Other modifiers include:

·Hotlinks

·Bookmarks

·Links

·Directory

·Resources

Google Local Ranking Tips

·Registration

·Perceived center of city

·Number of local reviews

·Local Link Popularity

·Local Phone Number

·Participation in online menu services

·Zaggatt

·Quality of

·City name in anchor text

·Keyword in the business name

·Domain authority

·Address inclusion on web page

Use Super Pages categorization rather than Google categorization in AdWords campaigns.

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us atservice@ConnectionsIS.com.