Holiday Ecommerce ​Marketing Schedule

• November 2 – Review Holiday PPC* Campaign
• November 5 – Set Up Realistic Shipping Expectations & Timeframes On Websites
• November 9 – Launch Holiday PPC Campaign
• November 12 – Prepare Holiday Email Campaigns
• November 14 – Launch Holiday Theme & New Categories on Websites
• November 19 – Launch Holiday Email Campaign, Send Holiday Gift Guide Increase PPC Bids.
• December 3 – Send Second Holiday Email Newsletter.
• December 17 – Lower Bids On High Spending Keywords & Shopping Engine Products.
• December 21 – Promote ”Last Day To Order Before Christmas”

*PPC = Pay Per Click Advertising through Google and Facebook”