To Do List
- Review Holiday PPC* Campaign
- Set Up Realistic Shipping Expectations & Timeframes On Websites
- Prepare Holiday Email Campaigns
- Launch Holiday Theme & New Categories on Websites
November 19 – Launch Holiday Email and PPC Campaign, Send Holiday Gift Guide Increase PPC Bids.
December 3 – Send Second Holiday Email Newsletter.
December 17 – Lower Bids On High Spending Keywords & Shopping Engine Products.
December 21 – Promote ”Last Day To Order Before Christmas”
*PPC = Pay Per Click Advertising through Google and Facebook”