Everyone is familiar with Google as a search engine and free email client, but you may not be aware of the many free web tools available through Google. Tech savvy web masters rely on tools like Google Analytics to maximize their online audience. Here is a quick look at our favorite Google aps you should be using.
Google AdWords is Google’s pay-per-click advertising program that allows web site owners to place ads based on keywords to drive traffic to their sites. Customers who are searching for your product or service are displayed ads on Google and their content network. Site owners pay a fee when a when people click on your ad. This type of advertising can be extremely effective when paired with the right mix of keywords, product and cost can be achieved. [Read more…]