Writing copy for your website or blog can be a daunting task even for the most confident writer. (Which most of us are not). Writing for search engine optimization can be especially intimidating, as most bloggers don’t even know what the search engine is searching for.
Search engines seek to find the most relevant, sites for a particular keyword. To do this the search engine looks for “expert” content. That’s why the most successful websites contain multiple blog entries which are updated regularly. [Read more…]